ＴｉｋＴｏｋ、新たなテキスト投稿機能を発表

【サンフランシスコＡＦＰ＝時事】動画投稿アプリ「ティックトック」は２４日、新たなテキスト投稿機能の提供について発表した。厳しい経営環境に直面しているツイッターにとって新たなライバルの出現となる。（写真はティックトックのロゴ〈資料写真〉）
　ティックトックのテキスト機能は、あくまで既存アプリ内での新機能であり、専用アプリを発表したメタのスレッズとは異なる。また、ツイッターやスレッズよりもさらに視覚的で、ユーザーは背景色や音楽、スタンプを使える仕様になるという。
　ティックトックは新機能について「当アプリを利用するすべての人にとってコンテンツ作成の可能性」を広げるものであり、コメント欄やキャプションにみられる「創造性」を生かすものとコメントした。【翻訳編集ＡＦＰＢＢＮｅｗｓ】
〔ＡＦＰ＝時事〕（2023/07/25-17:35）

TikTok, the social platform known for its addictive video content, announced Monday that it will offer text-only posts, becoming the latest tech giant to offer an alternative to embattled Twitter.
The text posts on TikTok will most closely resemble similar offerings on Instagram, which earlier this month also launched a challenge to Twitter -- which owner Elon Musk renamed X -- called Threads.
Like Meta-owned Threads, TikTok benefits from its size, with around 1.4 billion monthly active users, according to specialist site Business of Apps.
But unlike Facebook's parent company, it has chosen to integrate its new text-only feature into its app rather than launch a separate product, as Meta did with Threads.
TikTok's version will remain more visual than a Twitter or Threads post, with users able to add a color background, music and stickers to the post.
The Chinese-owned company said the new format will expand boundaries of content creation for everyone on TikTok and tap into the creativity seen in comments and captions, the company said.
In addition to Threads, smaller platforms such as Mastodon, Bluesky and Substack Notes have emerged as potential rivals to Twitter, but none have so far dethroned it despite its troubles.
Musk last week said Twitter has lost roughly half of its advertising revenue, leaving an opportunity for the challengers.