男性が女性を殴る広告に非難殺到　ベルギーのハンバーガー店

【ブリュッセルＡＦＰ＝時事】ベルギーの広告規制協議会が9日、同国のハンバーガー店のオンライン広告に苦情が殺到したことを明らかにした。広告は、別の店の商品を渡した女性を男性が殴りつける様子をポップな劇画タッチで描いたもので、ネット上で拡散されていた。（写真はフェイスブックで公開されていたベルギーのハンバーガー店「ビッキーバーガー」の広告）
　フェイスブック上で公開された広告は、ベルギーのハンバーガー店「ビッキーバーガー」のもの。ポップ・アートの代表的な画家、ロイ・リキテンスタインの作品やコミック「バットマン」を思わせるタッチで、スーツを着た男性が、ファストフード店の容器を手渡した豊満なブロンドヘアの女性に対し、「ふざけるな。こんなのビッキーじゃない」と叫びながら拳を振るう姿が描かれている。
　消費者や議員らからは、ドメスティックバイオレンス（ＤＶ）を根絶する啓発運動に真っ向から反した広告で、「不快」「不真面目過ぎる」と非難の声が上がっている。
　ベルギー広告規制協議会のサンドリーヌ・セプール代表はＡＦＰに対し、２４時間以内に一般市民から３００件の苦情が寄せられたことを明らかにした。この広告はオランダの食品会社イジコが制作を発注したもので、届いた苦情はオランダの広告規制協議会に送ったという。
　セプール氏によると、イジコは説明を求められており、場合によって何らかの処分が「数週間以内」に下される可能性がある。【翻訳編集ＡＦＰＢＢＮｅｗｓ】
〔ＡＦＰ＝時事〕（2019/10/15-08:44）

Belgium's advertising regulator said Wednesday it has clocked up hundreds of complaints over a viral hamburger ad showing a comic-book version of a man punching a woman for handing him the wrong sandwich.
Consumers and politicians called the online ad sickening and irresponsible, saying it went directly against public campaigns denouncing domestic violence.
The ad, published on Facebook, aimed to publicise a Belgian hamburger brand, Bicky Burger.
Its cartoon style borrowed from 1950s and 1960s American pop-art made famous by artist Roy Lichtenstein and by a panel from a 1965 comic showing Batman slapping his sidekick Robin that has been reworked into a long-running internet meme.
The Bicky Burger ad depicts a man in a suit swinging his fist to violently hit a buxom blonde woman carrying a fast-food container as he exclaims: Seriously, a fake Bicky?
The head of Belgium's regulatory Advertising Council, Sandrine Sepul, said the agency had received 300 complaints from the public in 24 hours.
She told AFP that a Dutch food company, Izico, commissioned the advertisement and her agency had transmitted the complaints to its counterpart in the Netherlands.
Izico was ordered to explain itself, she said, adding that possible punishment could be decided in a few weeks.
Belgian media ran indignant reports on the controversy, which led to the ad being pulled from Facebook -- but it was relayed thousands of times in individual social media posts.
Le Soir newspaper asked how such an advertising campaign could be created in 2019 when, in Belgium, every 10 days a man kills his wife or his ex. And every day a number of women are humiliated, raped, beaten.
Two regional politicians in charge of gender equality for Brussels and for the Wallonia part of Belgium said they had also called on the country's Advertising Council to act.
One of them, Nawal Ben Hamou, said on her Facebook page she found the ad sickening and totally irresponsible.
The other, Christie Morreale, echoed that in a tweet saying that using violence towards women in an ad is irresponsible.