ＮＢＡとナイキが１２年間の契約延長　２０３７年まで

【ニューヨークＡＦＰ＝時事】米プロバスケットボール（ＮＢＡ）と同女子プロバスケットボール（ＷＮＢＡ）は２１日、同国スポーツ用品大手ナイキとのパートナーシップ契約を２０３７年までの１２年間延長すると発表した。契約はＮＢＡ下部のＧリーグも対象で、ユニホームやアパレル、グッズなどが提供される。（写真は、米プロバスケットボール〈ＮＢＡ〉のロゴ〈資料写真〉）
　前回の契約は２０１５年に締結され、２０１７－１８シーズンからの８年間だった。ナイキは１９９２年からＮＢＡとタッグを組んでおり、ＷＮＢＡとはリーグが開始した１９９７年からマーケティングパートナーを務めている。
　ＮＢＡの新シーズンは、この発表の翌日の２２日に開幕を迎える。ＷＮＢＡのシーズンは２０日に終了し、ニューヨーク・リバティが優勝を果たした。【翻訳編集ＡＦＰＢＢＮｅｗｓ】
〔ＡＦＰ＝時事〕（2024/10/22-16:37）

The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms, apparel, merchandising, marketing and content for the leagues.
The exclusive apparel extension comes on the eve of the start of the NBA's 79th season and a day after the New York Liberty won the WNBA crown and also covers the developmental G-League.
Nike is inextricably linked to basketball and has helped fuel the growth and innovation around our sport for decades, NBA commissioner Adam Silver said.
With an added focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels and for fans of all ages to engage with the NBA and WNBA.
The extension's new content provisions include a greater commitment to youth basketball and a deeper investment in the WNBA plus a joint membership to deliver fans of both brands distinctive products, content and experiences.
Nike has always been more than a league sponsor -- we're a strategic partner with an unwavering commitment to growing the game, said Elliott Hill, Nike Inc. president.
Our collective power, global reach and genuine love for the game will only continue to create new pathways and opportunities for players and fans.
The renewal follows an eight-year deal struck in 2015 that began with the 2017-18 campaign.
Nike has been an NBA partner since 1992 and a marketing partner of the WNBA since its 1997 debut.
Since our league's inception, Nike has committed to a shared vision for girls and women?s basketball, said WNBA commissioner Cathy Engelbert.
Our continued partnership is an opportunity to fortify avenues for development and enhance touchpoints across our dynamic fan base while globally showcasing the WNBA.
Nike also extended its license agreement as an official partner of the NBA players union, the National Basketball Players Association.
This partnership highlights the reach, influence and impact of our members, driving basketball fandom and inspiring millions of people around the world, said union executive director Andre Iguodala.