映画『バービー』、北米週末興収1位 220億円
バービー人形をテーマにしたファンタジーコメディー『バービー』をめぐっては、原子爆弾の開発に貢献した物理学者ジョン・ロバート・オッペンハイマーのシリアスな伝記映画『Oppenheimer』と同日公開だったことから、対照的な両作品のはしごをする「バーベンハイマー」体験ができると公開前から話題になっていた。
映画業界の推定によると、約20万人が同じ日に両作品のチケットを購入した。
エンターテインメント業界の調査会社エグジビター・リレーションズによると、『Oppenheimer』の興収は推定8050万ドル(約114億円)と大成功を収めたものの、『バービー』に倍近く水をあけられた。
調査会社フランチャイズ・エンターテインメント・リサーチの担当者は、これまでのコメディー映画で週末興収が8590万ドル(約122億円)を超えた例はないと指摘している。【翻訳編集AFPBBNews】
〔AFP=時事〕(2023/07/24-15:40)
'Barbie' trounces 'Oppenheimer' at N.American box offices in 'historic' weekend
Have movies -- and movie theaters -- finally made their post-pandemic return?
With legions of pink-clad moviegoers swarming theaters, Warner Bros.' Barbie conquered North American box offices in its debut weekend, raking in $155 million, Sunday estimates showed -- nearly double the cash of its second-place competitor.
The other half of the much-anticipated Barbenheimer cinematic weekend -- which saw Universal's much darker biopic Oppenheimer released the same day and spurred hundreds of thousands to organize their own double features -- brought in its own whopping $80.5 million, according to figures from Exhibitor Relations.
The coincidental same-day release of the two starkly different but highly anticipated films -- following an iconic doll ready to paint the world pink and the other about the scientist who helped invent the atomic bomb -- created a bottom-up pop-culture phenomenon that transcended the individual marketing for either.
Together, they also helped cinemas bring in massive crowds, a shot in the arm for an industry hit hard by the pandemic as well as the rise of streaming services.
The subtext of the joke of 'Barbenheimer' is that these couldn't be two more different movies, David A. Gross, of Franchise Entertainment Research, told AFP.
At the same time, he added, The movie industry has a very healthy record of accommodating two big pictures. Moviegoers go when there are hot movies.
In a Sunday note, Gross wrote that the opening for Barbie was record-shattering.
No comedic film of any kind has opened higher than $85.9m over a 3-day weekend, he wrote.
Barbie has become what we call a zeitgeist movie. It seems to be hitting a chord, he told AFP.
Oppenheimer, for its part, saw a superb opening, Gross wrote in his Sunday note.
- DIY double features -
According to industry estimates, some 200,000 people were thought to have purchased tickets to both films on the same day.
Emma McNealy, 35, was one of them.
I had heard online people were planning to do it and it sounded funny to me, the account manager told AFP. At first I wasn't planning to because I didn't feel like anyone else would want to spend the whole day doing this for the bit, but luckily a friend was in.
While both films fueled interest in the other, it was Barbie that pulled her in to try the double feature.
I am sure I would have watched ('Oppenheimer') eventually, but not on opening weekend, she said. I think a lot of women like that a Barbie is getting more layers in this telling, it's not just candy-coated fluff.
Millions more were likely to catch both films on separate days.
This was a phenomenal experience for people who love movies on the big screen, president and CEO of the National Association of Theatre Owners Michael O'Leary said in a statement Sunday.
It was a truly historic weekend.
The Barbenheimer films together left a massive gulf between the weekend's top two box office spots and the number three slot, occupied by Sound of Freedom.
The controversial action thriller from Santa Fe Films and Angel Studios, which critics say plays into QAnon conspiracy theories, brought in $20.14 million.
Fourth and fifth place saw the sort of franchise sequels that have come to dominate box office recently.
Paramount's Mission: Impossible - Dead Reckoning Part One, the latest in the long-running series starring Tom Cruise, brought in $19.5 million.
Indiana Jones and the Dial of Destiny, from Disney, brought in $6.7 million. This Indy episode, likely the last, again stars Harrison Ford as a whip-cracking archeologist.
Rounding out the top 10 were:
Insidious: The Red Door ($6.5 million)
Elemental ($5.8 million)
Spider-Man: Across the Spider-Verse ($2.8 million)
Transformers: Rise of the Beasts ($1.12 million)
No Hard Feelings ($1.07 million)
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