ＦＢ、トランプ陣営の「国勢調査風」広告の掲出停止

【サンフランシスコＡＦＰ＝時事】今年11月の米大統領選へ向けて、ドナルド・トランプ大統領陣営が出した選挙広告が、国勢調査に関する公式メッセージだと人々が信じてしまうほど紛らわしいと批判されている問題で、ソーシャルメディア大手の米フェイスブックはこの広告の掲出を取りやめた。（写真は米フェイスブックのロゴ）
　問題の広告は「２０２０年下院選挙区国勢調査に参加を」と呼び掛けているが、このメッセージをクリックすると、トランプ陣営のウェブサイトが表示される仕掛けになっている。
　活動家らは、政治広告には干渉しないというフェイスブックの方針が偽情報の拡散を助長していると批判し、同社に圧力をかけてきた。
　だがフェイスブック側も、ファクトチェック業務の一環として、ユーザーに国勢調査が今年実施されると誤解させるような宣伝や投稿は削除すると述べていた。
　問題の広告は、ユーザーをトランプ氏に関するアンケートに誘導。年齢や氏名、連絡先などを記入する欄も設けられており、続いて寄付を訴える内容もあった。
　民主党のナンシー・ペロシ下院議長は５日、この広告の掲出許可を出したことに対しフェイスブックを批判した。
　ペロシ氏は、フェイスブックの掲出停止前にも「これはフェイスブックによる、強力で、許しがたい国勢調査への介入だ」と批判していた。【翻訳編集ＡＦＰＢＢＮｅｗｓ】
〔ＡＦＰ＝時事〕（2020/03/09-12:45）

Facebook has taken down an ad from President Donald Trump's campaign which critics said misled people into believing it was an official message about the US census.
The ads encouraged readers to take the official 2020 Congressional District Census, but clicking on the messages directed users to a Trump campaign website.
Facebook has been under pressure from activists who have said its hand-off policy on political messages enables the proliferation of misinformation.
But the leading social network has also said that as part of its fact-checking operation it would take down any ads or posts which mislead users about the census being conducted this year.
The ads directed users to a survey asking people's views of Trump as well as their age, name, and contact information, and then appealed for a donation.
House Speaker Nancy Pelosi lashed out at Facebook on Thursday for allowing the ads, saying they were misleading users.
This is, on the part of Facebook, a robust, unacceptable interference in the Census, Pelosi said before Facebook's removal of the messages.
Vanita Gupta, president of the Leadership Conference on Civil and Human Rights, who worked with Facebook on its census policies, said the social network confirmed the removal of the ads.
While we're gratified that Facebook shut down Trump's attempt to sow confusion about how and when to participate in the 2020 Census, it's disturbing that the ads weren't immediately removed, Gupta said in a statement.
The company has done its civic obligation by removing these deceptive ads.
Gupta said she received an email from Facebook confirming the removal, following a report on the ads on the Popular Information news website.
AFP currently works with Facebook's third party fact-checking program in more than 30 countries and 10 languages. Under the program, content rated false is downgraded in news feeds so fewer people will see it, and if someone tries to share that post, they are presented with an article explaining why it is misleading.