「魅力度」茨城が再び最下位　佐賀と入れ替わり―民間調査

　民間調査会社「ブランド総合研究所」（東京）は１４日、２０２３年版「都道府県魅力度ランキング」で、茨城県が最下位になったと発表した。昨年の調査で最下位だった佐賀県は４６位となり、順位が入れ替わった。１位は１５年連続で北海道。２位は京都府、３位は沖縄県だった。
　調査は今年６月下旬～７月上旬、インターネットで２０～７０代を対象に実施。各都道府県の魅力度を５段階評価で尋ね、約３万４０００人から回答があった。
　茨城が最下位になるのは０９年の調査開始以来１２回目。同研究所は「茨城全体の評価は上がっているが、観光面の魅力が十分伝わっていない」（田中章雄社長）としている。（2023/10/14-21:05）

Ibaraki Prefecture in eastern Japan came last among the country's 47 prefectures in the 2023 rankings of prefectural attractiveness, a survey showed Saturday.
   Saga Prefecture in southwestern Japan, which was at the bottom in last year's rankings, came 46th, switching places with Ibaraki, according to the survey by Brand Research Institute, a Tokyo-based private research firm.
   The northernmost prefecture of Hokkaido ranked first for the 15th straight year. Kyoto in western Japan came second, followed by the southernmost prefecture of Okinawa.
   The survey was conducted online between late June and early July on people in their 20s to 70s, asking to rate the attractiveness of each prefecture on a five-point scale. Some 34,000 people gave answers.
   Ibaraki ranked last for the 12th time since the survey began in 2009. "Ibaraki's overall reputation is improving, but the tourist attractions are not being fully publicized," said Akio Tanaka, president of Brand Research Institute.