ナイキが日本舞台に反人種差別広告

【東京ＡＦＰ＝時事】米スポーツ用品大手ナイキが、日本国内における人種差別やいじめに焦点を当てた広告を公開した。動画はソーシャルメディア上で大きな反響を呼び、同社製品の不買を呼び掛ける声も上がっている。（写真は女子テニスの大坂なおみ選手）
　ナイキは、日本人の母とハイチ人の父を持つテニスの大坂なおみ選手のスポンサーでもある。この２分間の広告が先月３０日に公開されると、ツイッターでの閲覧回数は１４００万回を上回った。
　日本語で制作されたこの動画は「動かしつづける。自分を。未来を。」と題され、日本人ではない、または片親が外国人の少女３人が学校でいじめを受けながらも、サッカーを通して自信をつけていくというストーリー。
　２日までにナイキジャパンのユーチューブチャンネルでは「いいね」が５万を超えた一方で、３万人以上のユーザーが低評価をつけ、その多くが同社を「反日的」だと非難している。
　動画では、朝鮮の伝統衣装を着た少女が行き違うビジネスマンに無遠慮な目を向けられたり、黒人の父を持つ少女が同級生に囲まれ、髪の毛を触られたりする場面などがある。
　ＡＦＰはナイキジャパンに取材を申し入れたが、これまでに回答はない。しかし広告に添えられた発表には、ありのままの自分を受け入れられないことに悩むスポーツ選手の体験に基づいており、差別やいじめを受ける１０代の少女３人に焦点を当てたと書かれている。
　また同社のシニアマーケティングディレクターのバーバラ・ギネ氏は「ナイキは長い間、少数派の声に耳を傾け、支え、ナイキの価値観にかなう大義のために意見を述べてきた」と記している。【翻訳編集ＡＦＰＢＢＮｅｗｓ】
〔ＡＦＰ＝時事〕（2020/12/03-11:37）

A Nike advert highlighting racism and bullying in Japan has caused a stir on social media, with some users even calling for a boycott of the company.
Nike, which sponsors biracial Japanese tennis star Naomi Osaka, released the two-minute commercial on Monday and it has since racked up more than 14 million views on Twitter.
The Japanese-language clip, titled Keep Moving: Yourself, the Future, shows three teenage girls of mixed or non-Japanese heritage being bullied at school before finding confidence through their football prowess.
It had been liked more than 50,000 times on Nike Japan's YouTube channel by Wednesday, but also disliked by over 30,000 viewers -- many of whom accused the sportswear firm of anti-Japanese sentiment.
One scene shows a girl wearing traditional Korean clothes being stared at by passing businessmen, while another shows a group of girls surrounding a classmate whose father is black and touching her hair.
Osaka, who was born in Japan to a Japanese mother and a father from Haiti, makes a cameo appearance as a biracial girl watches her on a smartphone.
The video sparked online debate, with some calling for a boycott.
Goodbye Nike, one Twitter user wrote in Japanese. Our household won't be buying any more products from you.
Another Japanese user wrote: Isn't sport about having fun? Is it fun to use it to take out your frustrations?
But others praised the advert.
This great ad has really touched my heart, wrote one. It's just like Nike. I want people to believe in themselves as they are and look to the future.
Nike Japan did not immediately respond to a request for comment. A statement released with the video said it was based on testimonies of young athletes who have struggled to accept their natural identities, and focused on three teenage girls who faced discrimination and bullying.
Nike for a long time has listened to minorities, supported them and voiced our views about causes that meet Nike's values, Nike Japan?s senior marketing director Barbara Guinet said in the statement.
Several biracial Japanese athletes, including Osaka and NBA basketball player Rui Hachimura, have risen to prominence in Japan in recent years.
Osaka, who has been an outspoken advocate for racial justice, wore masks bearing the names of black victims of police brutality in the United States on her way to victory in the US Open earlier this year.
But she has also had to deal with racial insensitivity in Japan, whom she hopes to represent at next year's Tokyo Olympics.
An ad campaign by one of her sponsors once depicted her as light-skinned in a cartoon, while a TV comedy duo suggested she needs some bleach because she is too sunburned.