「ミロ」需要急増で販売休止　ＳＮＳ拡散、再開は来年３月以降

　ネスレ日本（神戸市）は９日までに、牛乳に溶かして飲む麦芽飲料「ネスレ　ミロ」全商品の販売を休止すると発表した。交流サイト（ＳＮＳ）上で「寝起きがよくなる」といった投稿が拡散。新型コロナウイルスの影響に伴う巣ごもりも重なり、前年の７倍に膨らんだ需要をさばき切れなくなった。供給体制を整備して来年３月以降に再開する。
　休止するのは「ネスレ　ミロ　オリジナル」の袋入り２４０グラム・同７００グラムと、箱入りスティック５本の全３商品。ツイッターなどで「貧血にいい」「目覚めがすっきり」といった口コミが広がり、７月ごろから買い求める客が急増した。供給が追い付かなくなり、９月に主力の２４０グラム入り商品をいったん休止。１１月１６日に出荷を再開したが、注文急増から品薄が続いており、全商品の販売を見合わせることにした。（2020/12/09-17:06）

Nestle Japan Ltd. has announced a decision to suspend sales of all of its Milo chocolate malt beverage powder products due to difficulties meeting a surge in demand partly caused by social media posts.
   The unit of Swiss food giant Nestle SA saw Milo demand grow seven-fold year on year following Twitter or other social media posts, including one saying that "it helps you wake up better" and another saying "It's good for anemia." The products also attracted attention from people staying home due to the coronavirus crisis.
   Nestle Japan said Tuesday that it will halt sales of 240- and 700-gram packages of "Nestle Milo Original" and a boxed Milo product with each containing five sticks, planning to resume sales in March next year or later after preparing supply.
   Milo started attracting strong demand in Japan around July on the back of the social media posts.
   The company halted sales of the mainstay 240-gram product in September. Although its shipments were resumed on Nov. 16, Nestle Japan continued to see demand far exceed its supply capacity and decided on the full sales suspension as a result.