2020.10.31 13:13Nation

福袋、年末に販売前倒し 混雑対策で、豪華サブスクも―百貨店

 大手百貨店各社は、2021年正月用の福袋を今年末に前倒しして売り出す。混雑を回避し、新型コロナウイルスの感染拡大を防ぐためだ。高級食材を毎月食べ比べできるサブスクリプション(定額制)福袋など、趣向を凝らす。
 福袋を目当てに客が初売りに殺到する光景は年始の風物詩。開店前の長蛇の列も珍しくないが、感染対策上望ましくない。
 東武百貨店池袋本店は応募抽選型の豪華福袋を用意。12月26日から店頭に加え、インターネットでも申し込みを受け付ける。50万円弱相当の「国産生本まぐろ(養殖)1尾丸々サブスク福袋」(30万円)は1人だけに当たる限定商品。大トロやかまなど異なる部位を3月まで毎月楽しめる。
 西武百貨店池袋本店は、三が日だけだった福袋の販売期間を、年末年始合わせて17日間に拡大。「家でゆっくりできるグッズの需要が増えている」(広報)といい、ハンモックなどが入った「イエナカ OFF 福袋」(20万2100円、限定1点)を12月26日に売り出す。
 銀座は、「ものづくり福袋」として、12月26日から「青森県応援!パターンオーダースーツ福袋」(6万6000円、限定5袋)を販売する。アパレル企業のサンライン・ジャパン(青森県田舎館村)の紳士服などがセットになった13万~18万円相当の品だ。コロナで需要が減少した高級衣料の生産者を支援する狙いもあるという。(2020/10/31-13:13)

2020.10.31 13:13Nation

Japan Dept. Stores to Move Up Lucky Bag Sales amid Epidemic


Major Japanese department store operators are poised to move up to year-end the launches of "fukubukuro" New Year lucky bags for 2021 in order to prevent crowds from being formed as a measure against the novel coronavirus.
   The coronavirus crisis is set to change one of typical New Year scenes in Japan in which department stores are flooded with customers aiming to get fukubukuro, a set of various merchandise offered at discounts. A number of people are often seen lining up in front of stores for lucky bags before their opening hours.
   Tobu Department Store Co.'s flagship outlet in Tokyo's Ikebukuro district will begin accepting preorders on Dec. 26 in person at the store and online for luxury lucky bags to be sold by lot. Only one customer can buy a bag for a whole domestic tuna worth nearly 500,000 yen at 300,000 yen. The winner would be able to enjoy different parts of the fish, such as very fatty meat, every month through March, according to the store.
   Sogo & Seibu Co.'s Seibu main store in Ikebukuro, which usually sells lucky bags for the first three days of January, will extend the period to 17 days, including year-end days. The store will launch lucky bags on Dec. 26, including only one package worth 202,100 yen containing items such as a hammock. "Demand for goods allowing people to relax at home is growing," a public relations official of the company said.
   Matsuya Co.'s outlet in the upscale Ginza district in Tokyo will sell lucky bags also from Dec. 26, including five bags each priced at 66,000 yen and containing products worth 130,000 yen to 180,000 yen, such as a made-to-measure men's suit from Sun Line Japan Co., an apparel company in the village of Inakadate in Aomori Prefecture, northeastern Japan.

最新ニュース

写真特集

最新動画