年末はぜいたく巣ごもり　高級和牛に京野菜―お歳暮商戦本格化

　「年末はぜいたく巣ごもり」。来週以降、大手百貨店のお歳暮商戦が本格的に始まる。新型コロナウイルス流行下の「特別な冬」に向け、各社は高級和牛や京野菜など自宅で楽しめる高級料理・食材に力を入れている。
　２８日から順次ギフトセンターを開設する高島屋は「〈シェ松尾〉黒毛和牛塩釜焼きローストビーフ」（１万１８８０円）を売り出す。黒毛和牛もも肉を瀬戸内の海塩で包んで焼いており、自宅でレストラン気分を味わえるという触れ込みだ。そごう・西武の「冬の京野菜詰合せ」（５９４０円から）はレシピ付き。広報担当者は「こだわりの食材で、料理の時間も楽しんでもらえたら」と話す。
　松屋銀座は、産地直送の「〈下関・まいづる〉国産とらふぐ刺身セット」（４５３６円）、「〈叙々苑〉焼肉ライスバーガー特製８個セット」（５２００円）を取りそろえる。夏の中元商戦でも自宅用が人気を集めており、需要獲得を狙う。
　三越伊勢丹は浮世絵を缶にあしらったビールのセットを用意し、ぜいたく気分を演出する。価格は３０００～５０００円台が中心だ。
　各社とも「３密」を避けるためにオンライン注文が増えると想定。店頭に先立って既に始まったが、前年を上回る好調な滑り出しという。（2020/10/24-13:33）

Major Japanese department store operators are offering luxury foods, such as wagyu high-end domestic beef, on their lineups of "oseibo" year-end gifts, expecting brisk demand amid the trend to stay home due to the novel coronavirus crisis.
   The lineup of Takashimaya Co. , which is set to open oseibo corners at its outlets in stages from Wednesday, will include 11,880-yen roast beef from luxury restaurant Chez Matsuo using meat from Japanese black cattle. A round of beef is covered with salt from the Seto Inland Sea in western Japan when roasted, to offer a restaurant-like taste for a dish at home, according to the company.
   Sogo & Seibu Co., a Seven & i Holdings Co. unit, is selling assortments of "Kyo-yasai" vegetables from Kyoto, western Japan, which come with recipes, with prices starting at 5,940 yen. "We want people to enjoy cooking with specially selected foods," a Sogo & Seibu official said.
   Matsuya Co.'s outlet in Tokyo's upscale Ginza district offers a 4,536-yen package of tiger puffer for sashimi directly delivered from Shimonoseki, Yamaguchi Prefecture, western Japan, which is known as a major puffer fishing area, and a 5,200-yen set of eight rice burgers using "yakiniku" grilled meat from Jojoen, a famous barbecue restaurant.
   The lineup of Isetan Mitsukoshi Holdings Ltd. includes a package of canned beer with "ukiyo-e" Japanese woodblock print labels, with prices ranging from around 3,000 yen to 5,000 yen.