2023.02.24 16:24Business

２２年国内広告費、過去最高　７兆円超、ネット拡大―電通調査

　電通が２４日発表した２０２２年の国内広告費調査結果によると、総広告費は前年比４．４％増の７兆１０２１億円と、１９４７年の調査開始以来過去最高だった。社会のデジタル化を背景にインターネット広告がさらに拡大した。（2023/02/24-16:24）

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2023.02.24 16:24Business

Japan Ad Spending Hits Record in 2022

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Advertising spending in Japan grew 4.4 pct in 2022 from the previous year to 7,102.1 billion yen, the highest level since records began in 1947, ad agency Dentsu Inc. said Friday.
Online ads jumped 14.3 pct to 3,091.2 billion yen, increasing by some 1 trillion yen over the past three years, on growing demand for ads on streaming services for television shows.

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