広告料水増し防止へ　巨大ＩＴに対応義務―デジタル広告規制で最終報告・政府

　政府のデジタル市場競争会議（議長・加藤勝信官房長官）は２７日、デジタル広告規制に関する最終報告をまとめた。広告配信システムを提供する米グーグルやフェイスブック、ヤフーなどの巨大ＩＴ企業に対し、広告料の水増し請求などの不正行為防止に向けた対応を義務付けることが柱となっている。
　２月に施行された「特定デジタルプラットフォームの透明性・公正性向上法」を活用し、政府は今年後半にも関連する政令の整備を目指す。
　会議で加藤官房長官は「わが国がデジタル広告市場のルール整備で世界に先駆けて方針を決定することは非常に意義深い。今後考え方を海外に発信し、ルール整備でも国際的に貢献していく」と話した。（2021/04/27-09:41）

The Japanese government plans to require technology giants that provide digital advertisement distribution systems to implement measures for preventing ad fraud, it was learned Tuesday.
   The government's council on digital market competition, chaired by Chief Cabinet Secretary Katsunobu Kato, compiled its final report on digital ad regulations the same day.
   The government plans to develop ordinances on the issue as early as later this year, utilizing the law for improving the transparency and fairness of digital platform services enforced in February.
   "It is extremely significant that our country is leading the world in adopting a plan for establishing rules in the digital advertising market," Kato said at the council meeting. "We will spread our way of thinking to other countries and contribute to the development of rules on an international level."
   The government plans to revise its guidelines for personal information protection so that tech giants providing targeted advertising, which displays ads in response to users' search and purchase histories, allow consumers to opt out of viewing such ads and set the scope and conditions for collecting their information.