ネット広告費、マスコミに匹敵　コロナ禍で明暗―２０年電通調査

　電通が２５日発表した２０２０年の国内広告費調査によると、インターネットがテレビと新聞、雑誌、ラジオの「マスコミ４媒体」に匹敵する規模に成長した。１９年に初めてテレビを上回ったネットは、新型コロナウイルス感染拡大を受けた巣ごもり需要が追い風となり、２０年は５．９％増の２兆２２９０億円。一方、マスコミ４媒体は１３．６％減の２兆２５３６億円で明暗が分かれた。
　ネット広告費の伸びは通販やオンラインイベントなどの利用増加が後押しした。電通は「巣ごもり効果で加速度的に増えている」と指摘している。（2021/02/25-18:34）

Expenditures on internet advertisements in Japan grew 5.9 pct from the previous year to 2,229 billion yen in 2020, while total expenditures on television, newspaper, magazine and radio ads slumped 13.6 pct to 2,253.6 billion yen, according to a survey report released by major ad agency Dentsu Inc. on Thursday.
   In ad expenditures, the internet came to nearly match the group of four traditional media platforms, only a year after it overtook television in 2019.
   Demand for internet ads was propelled by a rise in the use of online shopping and online events as people stayed at home amid the COVID-19 pandemic.
   Internet ad spending is "increasing at an accelerating pace on the stay-at-home effects," a Dentsu official said.
   Meanwhile, the traditional media group was hit by a fall in ad placements as businesses were affected by the pandemic.