「鬼滅」経済効果、２７００億円　人気「全集中」―第一生命経済研

　映画などの大ヒットを受けて人気漫画「鬼滅の刃」の経済効果が少なくとも２７００億円に上ることが４日、第一生命経済研究所の試算で分かった。新型コロナウイルス感染拡大に伴う「巣ごもり」需要の相乗効果もあり、売り上げが「全集中」している形だ。
　永浜利広首席エコノミストの試算によると、これまでに漫画を含む書籍販売が８５０億円、興行収入を柱に映画関連は５００億円以上。キャラクターグッズや企業とタイアップした商品などの販売は１３００億円を上回ると見込まれる。（2020/12/04-19:36）

The popular manga series "Demon Slayer: Kimetsu no Yaiba" has generated economic effects of at least 270 billion yen in Japan, Dai-ichi Life Research Institute Inc. said in an estimate Friday.
   The total includes 85 billion yen in book sales, over 50 billion yen in sales related to the mega-hit movie and more than 130 billion yen in goods sales, the think tank said.
   Kumamon, Kumamoto Prefecture's official black bear mascot, had 133.4 billion yen in economic impact over a span of two years, according to a 2013 estimate by the Bank of Japan.
   All sales related to Kumamon, which was hugely popular, may be beaten by sales of Demon Slayer goods alone, Toshihiro Nagahama, chief economist at Dai-ichi Life, said.
   A social phenomenon, the Demon Slayer series, set in the early 1900s, is about a boy fighting demons after members of his family were killed by them.