2024.06.18 10:48Nation

SNS広告、審査強化要請 成り済まし詐欺で対策―政府

 政府は18日の犯罪対策閣僚会議で、著名人の名前や画像を使って本人に成り済ましたSNS広告による詐欺被害急増を受け、「国民を詐欺から守るための総合対策」を策定した。SNSの運営事業者に対し、掲載する広告の事前審査の強化を要請することが柱。被害の入り口となる偽広告の新たな発生を防ぎ、流通後の偽広告には迅速な削除を要請する。
 岸田文雄首相は会議で、「民間事業者に社会的責任を果たしていただくよう強く働きかけることを含め、強い決意を持って対策を徹底してほしい」と閣僚に呼び掛けた。(2024/06/18-10:48)

2024.06.18 10:48Nation

Japan Govt Demands Stricter Screenings on Social Media Ads


The Japanese government compiled comprehensive antifraud measures Tuesday following a sharp increase in fraud damage cases involving social media advertisements that pose as those of celebrities.
   The measures call for social media operators to strengthen ad screenings with the aim of preventing fraudulent ads from being newly posted and to delete existing false ads swiftly.
   Specifically, the government will ask social media operators to draw up and disclose ad screening criteria and introduce a tougher identification process for ad placers.
   It will also urge social media operators, many of which are non-Japanese companies, to deploy employees who understand Japanese language and culture sufficiently as part of efforts to develop a better screening system.
   Social media operators will be asked to delete existing fake ads based on account information provided by investigative bodies and take other appropriate action in accordance with their terms of use.

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